Gutherdies: Heritage, Heart, and High-Art Gutherdies (meaning Beautiful/Attractive in Ngarrindjeri) is more than a clothing line—it is a cultural movement founded by Kenneth Johnson. Rooted in the grounding spirit of First Nations heritage, Gutherdies serves as a vibrant canvas where the ancient traditions of Australian Indigenous culture meet the bold, unapologetic expression of the LGBTQ+ community. Our Story What began as a lifelong dream has evolved into a platform for real, creative authenticity. Leveraging a dedicated community of Social media supporters, Kenneth has built Gutherdies to be a bridge between worlds. We believe that what you wear should tel a story—whether that story is thousands of years old or born from the modern magic of pop culture. The Gutherdies Vision We bridge the gap between traditional storyteling and contemporary passion. Our colections feature: Cultural Celebration: Designs that honor the artistry, stories, and resilience of First Nations peoples. Inclusive Identity: A safe and celebratory space for the LGBTQ+ community to see themselves reflected in fashion. Pop Culture Customization: From the grit of Horror to the glamour of Musicals, we bring your personal fandoms to life with custom-made designs. Ethical Innovation: A commitment to sustainable practices that respect the land we cal home. Fashion with a Purpose Every garment from Gutherdies is an invitation to learn. We use our platform to educate and spark conversations about the contemporary issues facing our communities. When you wear Gutherdies, you aren't just wearing a design; you are wearing a statement of creativity, community, and pride. "Gutherdies is my spirit made visible. It’s about being beautiful, being seen, and staying grounded in who we are." — Kenneth Johnson, Founder
EXCLUSIVE DESIGNS
Exclusive Pop Culture wear available for the nostalgia fans. New Pop Culture wear and Street wear in progress
Resistance Tees for all year round
Gutherdies Clothing believes in less is more, with Strong silhouettes, effortless looks, minimal Designs, perfect for feeling yourself, looking deadly, styling, casual and on point.
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